There are many reasons why you’d like to know if your user liked something or not. It can be used later for recommendation, for example, or to assess whether or not the users want the new feature you’ve just added. And it seems to me that not only the question but also the choices of answers offered matters a lot.
So, let’s say you add an (optional) survey to your application to collect feedback. You can ask a yes/no question like “do you like the new feature?”. The obvious yes/no answer isn’t so obvious. If the users select yes, it means yes, but what if they click no?

Posted by Steven Pigeon 