Stephen Few — Now You See It: Simple Visualization Techniques
for Quantitative Analysis — Analytic Press, 2009, 330p.
Having to review papers (and other manuscripts) quite often, I can say that one of the greatest weaknesses (after dismal engrish and bad overall structure) is the display of quantitative information. In this book (which is somewhat redundant with Show Me the Numbers: Designing Tables and Graphs to Enlighten), Few presents us, under a definite business angle, information representation techniques. While Tufte is deeply concerned with the æstheticism of the graphics, Few is oriented toward its communicative power.
This book is « grand public » is contains no math, and discuss little about data analysis, despite being a trend curve here, a variance there, there again a box-plot; the level of the text remains accessible.