Implementing data structures in a way that uses efficiently memory should always be on your mind. I do not mean going overboard and micro-optimizing memory allocation right down to the bit. I mean organize data structures in memory so that you can avoid pointers, so that you can use contiguous memory segments, etc. Normally, minimizing storage by avoiding extra pointers when possible will benefit your program in at least two ways.
First, the reduced memory requirement will make your data structure fit in cache more easily. Remember that if pointers are 4 bytes long in 32 bits programming, they are 8 bytes long in 64 bits environments. This yields better run time performance because you maximize your chances of having the data you need in cache.
Second, contiguous memory layouts also allow for efficient scans of data structures. For example, if you have a classical binary tree, implemented using nodes having each two pointers, you will have to use a tree traversal algorithm, possibly recursive, to enumerate the tree’s content. If you don’t really care about the order in which the nodes are visited, what’s quite cumbersome.
It turns out that for special classes of trees, complete trees, there is a contiguous, and quite simple, layout.