Suggested Reading: The Myths of Innovation

March 16, 2009

Scott Berkun — The Myths of Innovation — O’Reilly, 2007, 178 pp. ISBN 978-0-596-52705-1

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(buy at

In this book, Berkun debunks the myths surrounding the new, the innovation, the invention that will change the world, surrounding the inventor, lonely and strange, superman or genius. In ten chapters, he systematically demolishes a series of myths, starting by the myth of epiphany, that is, how an innovation is “revealed” to its inventor. He explains how and why such epiphanies do not exist, and, if they exist, how they cannot be anything but the final step of long, tedious work.

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